52% percent of the respondents expressed greater brand loyalty today than they felt half a decade ago. Of important note is the revelation that brand loyalty is growing. 52% percent of the respondents expressed greater brand loyalty today than they felt half a decade ago Blis, mobile location data companyīlis, a mobile-location data company, conducted a consumer survey this spring that disclosed some interesting stats and insights on consumer relationships with brands. They do their research and they demand more from businesses than ever before. Today’s consumers are savvy, knowledgeable and armed with mobile devices. This challenging landscape makes branding essential for any business, even solopreneurs. It’s a competitive world out there, and it’s getting harder and harder to stand out.
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